HP Amplify Program

Gain instant recognition and trust by partnering with HP and Tech Data 

The relationship between Tech Data and HP enables us to position you in the best light possible to become a partner with HP.

HP Amplify Program is a channel partner program that offers in depth support to partners, ensuring that you win and grow with HP. The program provides resources and benefits for partners that sell HP products and services. Coupled with support and training from Tech Data, together we can ensure you reduce your costs, increase your profits and grow your business in line with your business goals.

Members of the HP Amplify Program can access a range of benefits, certifications and financial incentives and discounts. The membership structure has three primary tiers for Business Partners looking to progress further: Synergy, Power and Power Services. Tech Data are poised and ready to help you accelerate through these partner levels so that you, in turn, can grow your business.

Accelerate your way to becoming a HP Business Partner with Tech Data

Making the leap to becoming a Business Partner will open up a wealth of benefits and opportunities – enabling you to win more, sell more and get ahead.

Tech Data has all the tools, knowledge and training in place to enable you to reach Synergy level partnership. Developed with our Trusted Advisor ethos in mind, the opportunities will ultimately enable you to reach the capabilities necessary to qualify by transacting HP products and services through Tech Data.

Download our guide “How to become a Business Partner with HP and Tech Data” today to learn more.


As your membership level rises, so does your access to benefits

These benefits are cumulative, which means you have access to the benefits in your level in addition to those in the level(s) below:

  Power Services Power Synergy
PS Manageability, Managed Security, Managed Print Services    
Commitment tool, MIF tool, New Print Services    
Access to Managed Portfolio    
Invest More, Earn More, Get More  
Higher sales, marketing, online support  
Data driven insights  
Amplify online benefits  
Growth accelerators  
Training and Certification
Sales Support
Access to Marketing
Access to Partner portal, promotions and training
Base compensation
Program benefits
Built for all Partners
Standard entry requirements


  Synergy Power Power Services*
Performance Meet Synergy Sell-Thru Threshold by category1,2 Meet Power Sell-Thru Threshold by category2 Meet MPS, MPS LFP or DaaS specialist thresholds2
Collaboration ↑ or ↓ Register to Share Data (Aug-Nov) Onboard for Transactional Data Pack3 Sharing over 1H’21
Capabilities Current Specializations6 HP-led Digital Readiness Score5 Complete FY21 Capabilities Assessment

*Eligible for AMPLIFY online benefits based on digital readiness
1plus relevant sales cert in EMEA only
2determined at country/market level
3Sell-to-data reporting (company names, quantity), inventory, disty/indirect sell-in to resellers, Online mix for Transactional SKUs all categories Managed SKU optional for Power Services
4Partners need to complete a new capability assessment in H1’21
5Partners scored through web scraping. Minimum score needed for Amplify online benefits
6Needs to be from current FY19-20 list; available in Program Guide

Contact the Team

If you have any further questions or wish to get in touch with the HP team here at Tech Data, visit our ‘Contact the Team’ page today.

Contact the team