Training and Certification

Demonstrate to your customers just how knowledgeable you are on all things Apple with bespoke training. Apple approved accreditations show your customers that you have all the knowledge needed to support them throughout the pre- and post-sales process.

Training for Success

Tech Data offers bespoke training to maximise sales opportunities on Apple products. Our team will train you in selling Apple products and solutions to your target audience. This tailored training coupled with Apple’s cutting-edge product range puts you in the best position possible to increase your sales.


The SEED (Sales Enablement, Education and Development) app delivers sales news, tips, games and other resources to Apple Authorised Resellers. The SEED app is free to use, access is by invitation only, speak to your Tech Data Account Manager for more information.

Apple Authorised Service Provider Training

Tech Data has partnered with Apple Authorised Service Providers to offer you a range of Apple approved and accredited training courses. These accreditations add value to your knowledge and show your customers that you’re a trusted and knowledgeable Apple Authorised Reseller.

Tech Data Apple Sales Training

Tech Data has created a range of assets including PDFs, videos and presentations to help you sell Apple to your customers. Speak to your account manager to gain access to these valuable resources.

Tech Data Channel Academy

Tech Data Channel Academy (TDCA) opens the door to infinite possibilities and inspires you with an ever-growing library of information and media-rich content (including Apple). TDCA – an innovative online training portal – has eight core benefits, empowering change in an industry that’s continuously evolving.

Contact the Team

If you have any further questions or wish to get in touch with the Apple team here at Tech Data visit our ‘Contact the Team’ page today.

Contact the Team