How your customers can change availability and performance requirements without impacting their users

Your customer’s end-users will be the first to be impacted by a potential move to software-defined storage (SDS). How can your customers make the storage changes they need without impacting their users? Our blog reveals all.

Your customers are competing in a space where data is exploding, where efficiency is the key to success and where scalability in all directions is necessary. They need to be able to make fundamental changes to their business in terms of virtual machines, infrastructure, performance and capacity - but they need to do this without impacting their users.

Traditionally, storage has been rigid, expensive to add to, and capacity varies between being used up too quickly or not being used at all. Overburdened or under-resourced storage can cause performance issues and prevent businesses from meeting new demands.

SDS is the answer to availability

When speaking to your customers about availability, you should highlight the benefits that SDS can offer them. It gives them greater control over their data, and more crucially, their entire environments. With software-defined storage, your customers can do things they potentially couldn't do before due to lack of capacity and high costs.

Your customers can build an environment across two sites, at a lower cost, helping to improve business resilience and business continuity. If an entire site goes down, the software-defined infrastructure keeps running so the other site is always available. Virtual machines (VMs) of the failed site can be brought back to life within minutes, rather than days. Users will hardly notice this pause in service, it doesn’t impact the hardware storage and their service level agreements (SLAs) won’t be compromised.

Increasing performance

From a performance perspective, some of your customers may still use storage systems that are outdated, slow running, and impossible to update without breaking. To change this storage can be expensive and even unfeasible, particularly if they’re trying to make the system run faster.

Some customers will try a “rip and replace” approach, because in hindsight they bought the wrong server, storage or system, but this is a waste of money and does very little to resolve the issues that lie at the heart of their poor performance.

SDS can allow your customers to add performance more simply without throwing away the storage hardware they already have in place. They can also add capacity to an existing environment with ease. And if that that’s not enough, they can also increase storage efficiency by adding features that they didn't have before like deduplication, compression, and encryption.

Moving from storage to the cloud

For customers still using physical storage, automation just isn’t an option. Security of data is bound to be poor and their business won’t have the flexibility it needs to move with business demands. For these reasons, your customers are likely considering the cloud as an option but many of its complications will mean they are reluctant to move across.

These concerns will arise from the lack of control they perceive once their data is moved away from their own storage and resting within the cloud environment. By using SDS solutions, your customers have the option to send storage or consume storage from cloud providers in a near seamless way. They also have the opportunity to build a hybrid cloud environment - leveraging all the protection they need without any governance or sovereignty issues.

If your customer wants to do backups today, but isn’t yet using SDS, they might perform backups to a local device in their data center. However, they also should be backing up to the cloud for reasons of business continuity and data protection.

Better performance management for your customer’s storage

SDS offers your customers a true solution for improving storage availability and performance both on-premise and in the cloud. They can easily make changes to improve their business, increasing and decreasing availability and capacity to meet business demands. This gives partners a strong selling point when talking to customers who can benefit from a more agile approach to storage so they can maintain a competitive edge.


  • SDS can give your customers the freedom the change availability and performance requirements, without disrupting business or interrupting the day-to-day tasks of everyday users.
  • SDS gives your customers the elasticity they need to expand their environments to improve business continuity, moving their data easily and more securely.
  • For customers who would rather keep control of their data by keeping it in their own storage, a hybrid cloud environment, built via SDS, will be the best option.

The Trusted Advisor Blueprint: A definitive guide to software defined storage