How can cloud technology transform a customers’ retail experience?

According to Deloitte1, 2018 was a tough year for retail, with store closures, business failures, job losses and the worst Christmas for 10 years. However, it is clear that industry transformation is taking place, and businesses that harness the power of technology and particularly cloud, are best placed to thrive in the challenging market.

In-store revolution has been highlighted as a trend for 2019, in order to capitalise upon this opportunity, retailers will be required to invest more in ensuring their business meets the needs of their consumers. After all, excellent customer experience is the key to success, and engaged consumers buy 90% more frequently and spend 60% more per transaction2.

 

How can Chrome Enterprise improve customer experience?

Implementing cloud technology into a retail business has never been easier than with Google Chrome Enterprise and the portfolio promises to offer retail customers the following:

  • Autonomy
  • Knowledgeable assistance
  • Personalisation

 

Can Chrome Enterprise improve customer self-service?

89% of shoppers are interested in ordering out-of-stock items via a digital device when in store3. Businesses who offer customers self-service are the most likely to increase return traffic to stores through providing customers with data and information on their own terms.

Chromebox’s with screens or Chromebooks enable businesses to take advantage of developments in data science to better personalise customer experience and inject innovation into product discovery. Consumers will also be able to explore and access online inventory, provide feedback, sign-up for promotions, apply for memberships or facilitate ‘buy online’ and ‘pick up in store’ scenarios.

 

How can Chrome Enterprise improve in-store marketing and wayfinding?

Consumers are hunters, not gatherers, once they arrive in a shop, providing them with contextual, real-time, nimble in-store marketing is key to grabbing their attention. Chrome digital signage can be easily built with Chromebits, Chromebox’s with screens or Chrome Sign Builder and are all dynamic and easily managed remotely.

These offerings support many applications such as Appspace, Express Image, Arreya, Novisign, Radius Networks, Wovenmedia, Skykit, ScreenCloud, Stratos Media and more.

 

How can I find out more?

For more information on the Chrome Enterprise retail solution, visit the bespoke Google Trusted Advisor hub (LINK) (built by Tech Data), or contact the dedicated Tech Data Google team here.

Contact the team

1https://www2.deloitte.com/uk/en/pages/consumer-business/articles/retail-trends.html
2Rosetta Consulting, 2018 press release
3Accenture – Retail Supply Chain Reboot: Agilely Facing the Unknown