Four common misconceptions of data management in the cloud

In order to keep up with the ever-changing technology landscape, companies of all shapes and sizes are adopting the cloud in some form or fashion.

In order to keep up with the ever-changing technology landscape, companies of all shapes and sizes are adopting the cloud in some form or fashion.

There are several challenges to utilising various public cloud offerings and many companies fail to realise that they’re ultimately responsible for their cloud-stored data. Breaches in data protection are potentially disastrous to your customers’ businesses. Continue reading to learn the most common mistakes companies make, and how to educate your customers, enabling them to avoid doing so themselves and increasing their overall satisfaction with the services you offer them.

In a recent survey of 1,200 global companies conducted by Vanson Bourne and commissioned by Veritas, the majority are misguided when it comes to securing their data in public clouds.

  • 83% of organisations believe cloud providers take responsibility for data protection. They assume that once their data is uploaded to the cloud, it's safe. In reality, it’s quite the opposite. Cloud providers are not responsible for the information that exists on their cloud. It is up to the organisation themselves to perform consistent backups of cloud-based data as part of its backup and data protection strategy.
  • 69% of organisations believe a cloud provider has full responsibility for data privacy and compliance regulations for the data stored in their cloud. Just because your data isn't on your storage platform, it doesn't excuse you from the laws that surround it. Cloud providers aren't legally responsible for any data and organisation stores in the cloud. Proper measures and auditing must be put in place to implement policies around the safeguarding, maintenance and elimination of data. 
  • 54% of organisations believe it's the responsibility of the cloud provider to securely transfer data between on-premise data centres and the cloud. There are many challenges present (e.g. lack of in-house skills, complexity, legacy limitations, lack of strategy, data siloes, etc.) when migrating workloads to the cloud. These challenges must be taken into consideration when developing and executing a cloud migration strategy. It is here where most companies fall short and fail to experience a smooth migration.
  • 58% of organisations believe that application performance is the responsibility of the cloud provider. When a workload is moved to the cloud and doesn't perform as expected, what’s the exit strategy from the cloud? It’s either to move the data back to an on-premise data centre or another cloud. Being able to quickly move workloads around when performance or outages occur in the cloud can be a business-critical objective for a company.

These numbers may be higher than you initially expected. What they tell us is that many opportunities exist in the market to better educate both yourselves and in-turn, your customers, and help them build a solid solution around data migration and cloud data management.

There is no shortage of companies looking to utilise the cloud. Yet, only when all these aspects and challenges are considered can companies make informed decisions about the proper management of their information in the cloud.

For more information about data management in the cloud, contact your Tech Data account representative or email us at tdcloud@techdata.com