Flavours of Flash Storage

Flash was once most commonly associated with consumer grade memory and found in products such as smartphones and digital cameras. Today, flash storage solutions offer levels of reliability and availability at a price that organisations of all sizes can afford.

So what can you do to get your customers started with flash storage? For those of you who have customers that are already involved, find out how to maximise their - and your - revenue potential. Remember, it’s not just about performance but also about reducing space and running costs within data centres.

1.  Flash storage has multiple uses
Flash delivers the high performance that many applications and architectures now demand. This makes it the right technology to deliver exceptional functionality in the worlds of finance and life sciences, for example. It’s also valid for all businesses looking for speed and savings. The reality is that most companies need a mix of traditional disk and flash drives.

2. Forget about the price tag
Cost was once a major barrier to the adoption of flash solutions. However, this is no longer the case. Per gigabyte, the cost of flash storage has tumbled in recent years. This, coupled with the reliability and total cost of ownership (TCO) benefits, means that flash based storage is becoming affordable for everyone from large organisations to small and medium sized enterprises (SMEs).

3. Speed and space
It’s important to know what’s most valued by the customer. The answer is probably both capacity and speed. Traditional storage is priced on capacity, which means potentially paying a premium for faster disks. The more you want to store, the more you pay. However, flash is targeted at speeding up applications and removing the performance bottleneck from storage. The secret is to get the balance right with a well-priced hybrid solution, while selling flash for its performance characteristics rather than its physical capacity.

4. Set up a storage seed box
Seeing is believing. There is nothing quite like a proof-of-concept exercise, where end users are able to experience the benefits of flash. Installing a storage seed box to safely download and upload files at very high speeds is the best way to set up a demo. Technology Solutions helps partners to upskill to reap financial rewards and strengthen customer loyalty.

Flash-based storage will not entirely replace spinning disks in the near future, however, demand is growing and the technology has gained substantial market adoption due to its clear performance and viable cost benefits. Channel partners have an opportunity to support their customers through this transition. Flash presents an exciting revenue generating opportunity, but only for those willing to make a change and give it a try.

Contact your account manager today to learn more about how you can provide your customers with valuable flash storage, and to keep up with the latest developments in technology, make sure to check out our other thought leadership blogs on Trusted Advisor.