The 5 key technology trends for 2018
1. The time for cloud is now
Software as a Service (SaaS) paved a flexible and financially-attractive path for businesses to sample cloud services. Today, many organisations are taking a cloud first policy and with the growth of infrastructure and platform as a service, the trend is set to continue into 2018.
As more organisations seek to capitalise on the benefits of using cloud in their operations, channel partners that only sell, support and maintain hardware infrastructure will be under threat. Competition will come from the global public cloud providers and smaller, regionalised cloud service providers.
Cloud in all its guises is pervasive; channel partners that have not yet developed a cloud practice need to explore their options now. Partners can take steps to evolve their service offering while retaining their core customers. Supported by distribution and in partnership with cloud providers, 2018 is the year for business partners to embrace cloud services and change their business model, their approach and the value they add before it’s too late.
2. Internet of Things and analytics
Without doubt one of the biggest technology phenomena in recent years is the Internet of Things (IoT). The main purpose of IoT devices is to generate data – but that data is only useful when organisations do something with it. With huge volumes of real-time and near real-time data flowing from IoT devices, standard analytics will no longer be enough.
In 2018 there will be a new sophistication in the way organisations analyse the data they capture. Analytics and the business intelligence gleaned will help companies move from IoT initiatives that merely produce incremental gains, to those that create entirely new business models and revenue streams.
Mid-market companies and SMBs typically don’t have people focused on managing data, and these organisations will increasingly lean on channel partners. This presents an opportunity to offer guidance and deliver services around data management, such as “Analytics as a Service”, delivering insights and devising a data strategy for the enterprising mid-market – the perfect target for business partners.