How your customers can accelerate digital transformation with EMM solutions

Enterprise Mobile Management (EMM) is a vital component in your customer’s mobile strategy – but first you must help them understand why.

According to IDC, the mobility solutions market will top $1.7 trillion by 2021, representing a 2.8% annual growth. The Enterprise Mobility Management (EMM) sector will grow even faster – 18% year-on-year, reaching $3.8 billion by 2021

Your customers are actively investing in mobile technologies – but they need your help to make sure that they are applying it safely. Security will be a major issue for them, particularly as the complexity of their network and number of end points increases.

Enterprise Mobile Management (EMM) will be a crucial tool as your customers increase mobility as part of their digital transformation strategy. With the right knowledge to hand, this presents a massive, ongoing opportunity for you to help your customers.

Managing changing devices

BYOD (Bring Your Own Device) remains a popular way to build a mobile workforce without significant capital investment in mobile equipment. But the risk of a corporate security breach increases exponentially when allowing third party devices to access the network.

Using Mobile Device Management (MDM), your customers can enrol BYOD devices, and apply access limitations – a suitable compromise that secures data and systems without affecting productivity.

Alongside the remaining popularity of remote working, your customers also need to start thinking about how devices are changing. Everything is becoming connected, so their enterprise is no longer limited to tablets, laptops and desktops. Smartphones, wearable technology and other smaller connected devices all pose a new risk to enterprises. As a trusted advisor, you need to help customers to prepare their networks for the Internet of Things (IoT). 

With an MDM strategy, you can help your customers to keep devices continuously updated in terms of operating system version and security patches. Without these, your customers will be exposed to security vulnerabilities.

"87% of enterprises worry about vulnerabilities within the IoT devices themselves."


Managing enterprise-only apps

Shadow IT remains a serious problem for your customers. End users may try to find their way around the corporate firewall by adopting apps and cloud services without official authorisation or approval. Worse still, because these apps have not been tested by your customer’s security team, there is every possibility that these apps are leaking or exposing data.

As a trusted advisor, you can position EMM as the solution to both problems. Using an internal app store, your customer’s employees can be encouraged to download and use tested and approved apps. EMM provides an additional security layer for your customer’s enterprise, protecting what can be used within the four walls of the business and even the apps that are accessed while your customer’s employees are on the move. 

By the year 2020, up to 90% of enterprises will test their mobile applications for security vulnerabilities.


EMM – managing content

Arguably, data is now your customers’ most valuable asset. Factor in the penalties for exposing sensitive data under the General Data Protection Regulation (GDPR), and it is clear that no business can afford to lose information.

Mobile devices represent one of the most significant risks to your customer’s network and data. By allowing data to be accessed or stored outside the firewall, the chances of losing information increase dramatically; if the device is lost, stolen, or hacked, the data on it is at risk.

Mobile Device Management (MDM) strategies as part of an overall EMM solution can help to reduce the risk of exposure by securing data on every mobile device. Using sandboxing, corporate content is fenced off and encrypted. This prevents access by unauthorised users, and ensures that malicious apps cannot steal and upload information. In the event that the device is stolen, data cannot be accessed because it is securely encrypted.

82% of organisations struggle to identify and secure network-connected devices.


What does your customer need?

The reality is that your customers will need EMM to meet the challenges of mobile-first customer service and their own digital transformation projects. But they will also need your support and advice to make EMM deployment a success. The key differentiators you must offer your customers are:

  • Knowledge – Mobile technology is developing at an astonishing rate, so your customers are relying on you to provide knowledge and experience. It is unlikely that they will have the relevant mobile skills in house.
  • Technology – The EMM market is becoming increasingly congested, making it hard for your customers to choose the right platform that meets their needs. Again, your advice and experience will be invaluable for helping them properly evaluate their options.
  • Support – EMM deployment is not a one-off exercise. There will be a need for support, maintenance and consultancy to ensure they realise ongoing returns from their investment – and to ensure their EMM platform delivers on their mobile strategy.

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